In 2004, Kathy Assayag was appointed Vice-President, Advancement and Alumni Affairs for a five-year term, beginning January 10, 2005. Her title was changed to Vice-President, Advancement and Alumni relations at the Board of Governors meeting of May 19, 2005. She stepped down from her dual position as Vice-President, Advancement and Alumni Relations and President of the Concordia University Foundation in 2010.

• In 2005, she was responsible for the creation of the Leave a Legacy Adopt a Student program that enabled individuals and corporations to sponsor a student for three years.
• Assayag was also behind the creation of the high-visibility fundraising event Hitting the High Notes, an opera benefit concert first held on May 10, 2005 at the Oscar Peterson Concert Hall.